top of page

PRY Privacy Policy

Last updated: 30 August 2026

​

PRY respects your privacy and is committed to protecting your personal information.

 

This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, shop with us, create an account, sign up to our marketing, contact us, or attend a PRY event.

​

In this policy, “PRY”, “we”, “us” and “our” means:

Legal business name: PAINERY® LIMITED

Trading name: PRY

Registered address: 124 CITY ROAD, LONDON, EC1V 2NX

Email: CONTACT@PRYOFFICIAL.COM

Telephone: 07401 687 820

 

For the purposes of UK data protection law, PRY is the data controller of your personal information.

​

1. The information we collect

We collect information you provide directly to us, information created when you use our services, and limited information from third parties.

​

This may include:

​

When you shop with us:

  • Your name, email address, telephone number and delivery address.

  • Billing address and order details, including items purchased, sizing, returns, exchanges and order history.

  • Payment information. Payments are processed securely by our payment provider. PRY does not ordinarily store your full card details.

  • Any messages, reviews, queries or feedback you send to us.

 

When you create an account

  • Your name, email address, password and account preferences.

  • Your saved addresses, order history and wish-list or basket activity, where these features are available.

 

When you attend or register for an event

  • Your name, email address, telephone number and ticket or guest-list details.

  • Information needed to manage the event, such as accessibility requirements, guest names, dietary requirements where catering is provided, or emergency-contact information where appropriate.

  • Event attendance, check-in information and feedback.

  • Photographs and video footage taken at PRY events, where this is made clear to you in advance.

Please do not provide health, dietary, accessibility or other sensitive information unless it is genuinely necessary for us to support your attendance at an event.

 

When you use our website we may collect:

  • Your IP address, device type, browser type, operating system and approximate location.

  • Pages viewed, products viewed, links clicked, referring website, time spent on pages and other website-use information.

  • Cookie and similar technology preferences.

  • Information about how you interact with our email communications, such as whether an email has been opened or a link clicked, where permitted.

 

When you engage with PRY on social media

​

If you contact, tag, message or otherwise engage with PRY through social media platforms, we may receive your public profile name, handle, content you share with us and messages you send. Social-media platforms operate under their own privacy policies.

 

2. How we use your information

We use your personal information to:

  • Process and deliver your orders.

  • Take payment, arrange refunds and manage returns or exchanges.

  • Provide customer support and respond to your enquiries.

  • Create and manage your customer account.

  • Send service communications, including order confirmations, delivery updates, account notices and changes to our terms.

  • Manage event registrations, ticketing, guest lists, venue arrangements and event safety.

  • Communicate important practical information relating to an event you have booked or registered for.

  • Improve our products, website, customer experience, events and marketing. •Protect PRY, our customers and our website against fraud, misuse, security incidents and unlawful activity.

  • Keep business, tax, accounting and transaction records.

  • Send you marketing about PRY products, collections, events, offers and brand news where permitted by law.

  • Measure the effectiveness of advertising and marketing activity, where you have accepted the relevant cookies or tracking technologies.

  • Use event images or videos for brand and promotional purposes where we have made this clear and, where needed, obtained your permission.

​

3. Our legal bases for using your information​

Under UK data protection law, we must have a lawful basis for processing your personal information.

​

We generally rely on the following:

Purpose: Processing orders, payments, deliveries, refunds and event bookings

Lawful basis: Necessary to perform a contract with you

Purpose: Responding to customer enquiries and managing your account

Lawful basis: Necessary to perform a contract or our legitimate interests in running our business

Purpose: Maintaining accounts, tax records and responding to legal obligations

Lawful basis: Necessary to comply with a legal obligation

Purpose: Preventing fraud, protecting website security and defending legal claims

Lawful basis: Our legitimate interests and, where applicable, legal obligations

Purpose: Improving our website, products, services and events

Lawful basis: Our legitimate interests in developing and improving PRY

Purpose: Email and SMS marketing

Lawful basis: Your consent, or the “soft opt-in” where this is available and used lawfully

Purpose: Non-essential cookies, analytics and advertising technologies

Lawful basis: Your consent

Purpose: Close-up promotional photography or video at events

Lawful basis: Your consent where required or appropriate

Purpose: Essential website cookies and basic website functionality

Lawful basis: Our legitimate interests in operating a secure and functional website.

​

You can withdraw consent at any time. This will not affect the lawfulness of processing carried out before you withdrew it.

 

4. Marketing

We would like to send you news about PRY collections, launches, events, offers and other brand updates by email and, where you have agreed, by SMS.

 

You can opt out of marketing at any time by:

  • Clicking the unsubscribe link in any marketing email.

  • Replying “STOP” to a PRY marketing text message, where available.

  • Updating your preferences through your account, where this feature is available. Contacting us at contact@pryofficial.com

 

You will still receive essential service messages relating to orders, bookings, payments, delivery, returns or changes to services you have requested.

 

5. Events, photography and filming

PRY may photograph or film at its events for security, operational, editorial and promotional purposes.

 

Where photography or filming will take place, we will take reasonable steps to make this clear before and at the event. This may include information on the event page, ticketing page, registration confirmation, signage or announcements at the venue.

 

Where possible, we will provide a clear method for attendees to tell us that they do not wish to be photographed or filmed. This may include speaking to a member of the PRY team, contacting us before the event, or using an agreed identifier at the event.

 

We will take reasonable steps to respect these preferences. However, it may not always be possible to remove someone from incidental crowd images or footage.

 

We will not knowingly use close-up, identifiable photographs or video of a child for promotional purposes without appropriate consent from a parent or legal guardian.

 

6. Who we share your information with

We may share your personal information with trusted third parties where necessary to operate PRY, fulfil an order, run an event or comply with law.

​

These may include:

  • Payment providers.

  • Website hosting, e-commerce and customer-account providers.

  • Delivery, courier and fulfilment partners.

  • Event venues, ticketing platforms, event-security providers and event-production partners.

  • Email, SMS and customer-relationship management providers.

  • Website analytics, advertising and social-media platforms, where you have consented to the relevant cookies or tracking.

  • Professional advisers, including accountants, insurers, lawyers and auditors.

  • Banks, fraud-prevention providers and payment-security services.

  • Any authorities where required by law or necessary to protect our legal rights.

 

We require service providers who process personal information on our behalf to use it only in accordance with our instructions, keep it secure and comply with data protection law.

 

We do not sell your personal information.

​

7. International transfers

Some of our suppliers and service providers may store or process personal information outside the United Kingdom.

​

Where this happens, we will take appropriate steps to ensure your information receives a level of protection consistent with UK data protection law.

 

This may include using an adequacy decision, approved contractual safeguards or another lawful transfer mechanism.

 

8. Cookies and similar technologies

Our website uses cookies and similar technologies.

 

These are small files or tools that help our website function, remember your preferences, understand how people use the site and, where you consent, measure advertising and marketing activity.

​

We use:

  • Strictly necessary cookies – needed for core website functions such as security, shopping baskets, checkout and account access.

  • Preference cookies – used to remember choices such as language, location or account preferences.

  • Analytics cookies – used to understand how visitors use our website and help us improve it.

  • Advertising and social-media cookies – used, where you consent, to measure campaigns and show more relevant PRY advertising.

 

You can manage non-essential cookies through our cookie banner or cookie settings tool at any time. For further information, see our Cookie Policy.

 

9. How long we keep your information

We keep personal information only for as long as it is reasonably necessary for the purposes described in this policy, including legal, accounting, tax, fraud-prevention and reporting requirements.

​

Typical retention periods are:

​

Type of information: Customer order, payment and transaction records

Usual retention period: Up to 6 years after the end of the relevant financial year, unless a longer period is legally required

Type of information: Customer account information

Usual retention period: Until you close your account, plus a reasonable period afterwards where needed for legal, fraud-prevention or record-keeping purposes

Type of information: Customer-service communications

Usual retention period: Usually up to 3 years after the matter is resolved

Type of information: Marketing preferences and suppression records

Usual retention period: Until you unsubscribe or withdraw consent, with limited information retained to ensure we honour your preference

Type of information: Event booking and attendee records

Usual retention period: Usually up to 3 years after the event, unless a longer retention period is needed

Type of information: Event photography or video

Usual retention period: Until it is no longer reasonably needed for the purpose for which it was captured, subject to review and removal where appropriate

Type of information: Website analytics data

Usual retention period: In accordance with the retention settings of the relevant analytics provider and our cookie preferences

 

We may keep information for longer where this is necessary to establish, exercise or defend legal claims.

​

10. Keeping your information secure

We use reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.

​

These measures include restricting access to personal information, using secure systems and encryption where appropriate, and working with suppliers that are expected to maintain suitable security standards.

​

No online transmission or storage system is completely secure. You should take care to protect your account password and avoid sharing it with anyone else.

 

11. Your rights

Depending on the circumstances, you have rights under UK data protection law to:

 

  • Request access to the personal information we hold about you.

  • Ask us to correct inaccurate or incomplete information.

  • Ask us to delete your information in certain circumstances.

  • Ask us to restrict how we use your information in certain circumstances.

  • Object to our use of your information where we rely on legitimate interests, including direct marketing.

  • Withdraw consent where we rely on consent.

  • Request that we provide certain information to you or another organisation in a portable format, where applicable.

  • Ask us not to make decisions about you solely through automated processing, where such decisions have a legal or similarly significant effect.

 

To exercise your rights, contact us at contact@pryofficial.com.

​

We may need to verify your identity before responding to a request. We will respond within the time period required by law.

 

You have the right to object to direct marketing at any time. Once you object, we will stop using your information for direct-marketing purposes.

 

12. Complaints

We would appreciate the opportunity to resolve any concerns first. Please contact us at:contact@pryofficial.com

 

You also have the right to complain to the UK data protection regulator, the Information Commissioner’s Office:

​

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Telephone: 0303 123 1113

 

13. Children

PRY’s website, products and events are not intended for children under 16 unless we expressly state otherwise.

​

We do not knowingly collect personal information from children without appropriate consent from a parent or legal guardian.

 

If you believe a child has provided us with personal information without appropriate consent, please contact us at contact@pryofficial.com

 

14. Third-party links

Our website may include links to other websites, platforms or services.

 

We are not responsible for the privacy practices of third parties.

 

Please read their privacy policies before providing them with personal information.

 

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be published on this page, with the “last updated” date revised accordingly.

​

Where changes are significant, we may notify you by email, through your account or by a prominent notice on our website.

 

16. Contact us​

For questions about this Privacy Policy or how PRY handles your personal information, contact:

​

Painery Limited

124 City Road, London, EC1V 2NX

Email: contact@pryofficial.com

Telephone: 07401 687 820

bottom of page